Master the Website Makeover: 6 Strategies to Upgrade Your Website

Do you love your website? No? You aren’t alone!

When you don’t love your website, your marketing may be stifled because you aren’t thrilled about people looking up your business and seeing your website.

When you love your website, you are more than happy to share it all over the web!

There are things you can do to improve your website if you aren’t ready for a complete rebuild.

Let’s get started!

1. Craft A Your Hero Section Explains Your Business

The top of your home page is a crucial opportunity to introduce your business to your website visitors. If at first glance your visitors don’t think your business meets their needs, they’ll click away from the site, possibly never to return. One easy test for your content is to find a friend (or two!) and ask them for their honest feedback about how your website introduces your business. Have them read the top of your website and then ask them what they think your business does and who your services are for. Listen carefully and then implement their advice!

An example of the hero section of a website with a headline, short description of the business, button providing the next step, and a high quality picture

Here are the key features to have at the top of your homepage:

  • High-quality visuals: Ensure that you have visuals add clarity to your message. Avoid vague, generic, or low quality images. If you have good photos, pick out the best and use it. If you don’t have your own images, look for a stock photo that really speaks to what you do. An alternative is to create a graphic that paints an accurate picture of your services. This isn’t always easy, but a visual that engages your visitor is a top priority.
  • Compelling headline: Craft a headline that incorporates the main topic of the page, specifies how your clients benefit from your services, and isn’t generic (or a copy of your competitor’s headline) . This can take some work so be patient as you workshop alternatives.
  • Informative short introduction to your business: Write a short paragraph that describes what you have to offer your customers or clients. Short paragraphs can take some effort to craft! Pay attention to the design of the section – the paragraph should be the right length to balance the other elements in addition to describing your benefit to your customers in a compelling way.
  • Clear call to action: Provide the next step for a website visitor who wants to work with you – an email address, phone number, or contact forms are often used. A secondary call to action is also important – if they aren’t ready to work with you, but they want to keep up with you, what should they do? Common options are to join your mailing list or follow you on social media.
  • Design and format for the viewer’s screen: Check to see that all this excellent content is displayed when your website visitor first looks at your website on the a normal size laptop. And check to see if visitor using a phone to view your site will also see the most important content. Success? Congratulations!

2. Include Reviews on Your Homepage

Your website should let people begin to know you, like you, and trust you, and reviews from real customers are a great way to do that. Three to five reviews is a good number for your home page (you may want to use other reviews on other pages of your site), and reviews are often near the bottom of the page. If a customer has left a public review on another site (such as Google) you should feel free to use it word-for-word on your own site and attribute it to them.

Review block on Cordials Catering hompage

3. Make The Site Look Good On All Screen Sizes

Modern web design incorporates graphics and columns and is characterized by a visually engaging and organized layout. However, if that layout doesn’t automatically adjust for smaller screens by stacking columns vertically and controlling image sizes so that they don’t fill the smaller screen when viewed on mobile devices, the user experience may suffer. 

Responsive design practices (that means the look of the website responds to the screen size used to view it, whether a desktop, laptop, tablet, or phone) play a crucial role in ensuring that the website maintains its visual appeal and functionality across various screen sizes. By implementing responsive design, modern websites seamlessly adapt to the constraints of smaller screens, allowing for a user-friendly experience on smartphones and tablets. 

Responsive design not only involves stacking columns vertically to maintain readability but also intelligently resizing graphics and text, preventing them from overwhelming the limited space of smaller screens. In essence, the success of modern web design hinges on its ability to provide a consistent and visually pleasing experience regardless of the device.

Modern WordPress themes make it a straightforward task to format your website for all screen sizes, and you and your web developer should check that your website works at all widths.

Cordials responsive website

4. Design Your Website – Don’t Just Offer a Wall of Text

Websites with outdated or unattractive designs can make a negative impression on visitors. A modern and visually appealing design is crucial for capturing and retaining user interest. 

An outdated design is likely to have an abundance of text and not many graphics. In the early days of the web, graphics were avoided because they demanded heavy computing resources – of course this is no longer true, and modern websites rely heavily on graphics complimented by concise and well-chosen text. Fonts and colors, as well as spacing and other design features have trends, and older websites are recognized as such and the business may lose credibility without a modern website.

The first image shows a perfectly serviceable website with an outdated design – lots of text and hardly any images. The second image shows the redesigned website with excellent pictures, columns to provide interest, multiple headings, and limited text.

Case Study

This website, first built around 2014, needed to be updated to a more modern design.

A homepage with an outdated, text-heavy design

Outdated website with lots of text and only one image

The same website redesigned with high quality visuals and crafted and concise text

Your website should align with your branding, which includes your logo, fonts, and colors at a minimum. However, there are many options for using brand colors on a website, and you may want to play with the use of color on your site. Can you use colors as backgrounds for blocks where before the page was all white? Can you add icons? Or turn lists into columns with background images? In most cases, these will be upgrades to your current design.

5. Simplify Website Navigation

Confusing or complex navigation menus can make it difficult for users to find the information they are looking for, leading to frustration and a higher likelihood of them leaving the site. You may see sites that have more than one menu – without careful planning, too many menus and menu items can leave website visitors confused, and the action most confused visitors take is to click away from your website.

Simplify your menu to a single main menu with no more than seven items on it. The first menu item should be Home, to provide an easy link back to the homepage. You may use submenus, and if you have a large website with many pages, a mega menu may be right for you.

If you struggle to create a smaller menu, remember that you can use the footer to provide access to all the pages on your website. Your footer can be a backstop for the visitor – if they scroll all the way down a page without finding what they are looking for, all the options displayed in the footer should help them find any page on the site.

6. Spiff Up Your Content

Low-quality or irrelevant content can deter visitors from spending time on a website. High-quality, valuable, and relevant content is essential for engaging and retaining users.

What is high-quality content? It’s concise, and written with the reader in mind. It has headings so that the visitor can skim to find what they are looking for. And it provides clear next steps so that if your reader is ready to work with you or follow you, those options are readily available

Be sure your content is all up-to-date and represents your business as it is now. Outdated or stagnant websites can give the impression that the business or organization is not active or relevant. Regularly updating content is important for maintaining visitor interest.

So What’s Next?

Your website is a powerful tool that can either propel your business forward or hold it back. By implementing the six strategies outlined above, you can improve your online presence and transform your website so that not only represents your business accurately but also captivates and engages your audience.

Remember, the journey to a stellar website doesn’t have to be a solo one. If the do-it-yourself route feels overwhelming or if you simply prefer a professional touch, I’m  here to help. I am passionate about crafting websites that reflect your business, and I love to work with businesses to ensure that the website gracefully adapts to the natural changes that occur over time.

Don’t let your website be a source of frustration – let it be a source of pride. Whether you choose the DIY path or decide to collaborate with Ronn Tech, the goal remains the same: a website that you love and that your visitors will love too.

Stay connected and keep up with my latest updates by following me on LinkedIn! Let’s continue the conversation and stay in touch beyond this blog post. Follow me on LinkedIn to stay updated on my professional journey, insights, and industry news. Looking forward to connecting with you!

Love your website? No?
Let’s work together to make it happen.

Book a Complementary Coffee Chat

Not ready to chat yet?

Follow me and keep up with my latest updates on LinkedIn or Facebook! Let’s continue the conversation and stay in touch beyond this blog post. Follow me on LinkedIn to stay updated on my professional journey, insights, and industry news. Looking forward to connecting with you!